How barrier-free accessibility helps businesses earn more
The inclusivity of the country is not created through the pages of legislation or in the documents of the State Building Norms. These are concrete decisions, particularly the decisions of individual people in business. Coffee shop administrators who install a ramp and wide entrance doors. Hotel owners should follow universal design requirements when designing a room and bathroom. Directors of companies that employ people with disabilities. This approach to business organisation is primarily about being human-centric. Barrier-free accessibility is just one of the expressions of a business's care for its customers and employees.
Low-mobility groups are people who have permanent or temporary difficulties with moving or navigating in space.
At any stage of life and in any situation, each of us may need inclusive solutions. For example, people with limited mobility are not just people with disabilities. They can also be pregnant women, the elderly, people with baby carriages or large luggage. And even those who look at a smartphone screen instead of crossing the street.
Barrier-free accessibility is reputation
that is created by actions. Adapting physical and social spaces to meet the needs of people with limited mobility manifests a decent attitude towards defenders. Ensuring equal opportunities for all people demonstrates the brand's social responsibility.
Barrier-free accessibility means customers
who want to come back to you because they feel valued and welcome. If your services or products can be used without additional effort, you can attract a larger audience and receive more positive feedback. Taking care of the “internal customer” - the employee - also helps to reduce staff turnover and increase productivity.
Barrier-free accessibility is about employees
who feel important to the company. Providing decent and inclusive working conditions and taking care of employees reduces staff turnover and increases productivity. This, in turn, has a positive impact on the business.
Barrier-free accessibility means profitability
which also depends on the company's image. In addition, according to a Deloitte study (2023), 63% of consumers find it necessary to see that a business/manufacturer's actions are aimed at helping veterans, and 20% said they would be willing to buy from such companies even if the goods are significantly more expensive.
Barrier-free accessibility means competitiveness
which is strengthened by customer trust, partner loyalty and team resilience. Attracting new customer segments is always a significant advantage for long-term success. And being human-centric and accessible brings tangible benefits to businesses. Becoming inclusive is not only an ethical choice, but also a strategic one.
Today, barrier-free accessibility means much more than social responsibility. It has become an essential business element, in which entrepreneurs invest time and effort. After all, this is a necessary way of developing our country. It is not a trend, not a whim, but a formation of collective consciousness that treats everyone with respect and care.